We at JOHNSON%u2019S%uFFFD care for your little ones. While normal soap bars are fine for adults, baby soap is different! We understand that a new born%u2019s skin comes with a natural protective coating of moisturizing oils that cover their skin's outer layer. Wash away that oil and you might leave their tender skin vulnerable to dryness, irritation and rashes. That is why we recommend JOHNSON'S%uFFFD soap for babies around the world!